There are many things you can do to maximise the exposure of your shop, from advertising in local papers and magazine to creating a social media campaign, but a tried and tested method that has stood the test of time is the good old shop sign. There are many ways to you can go about this aside from highlighting the shop frontage. Stand-alone signs placed in a strategic position means that passing pedestrians and cars will notice the signage as they pass and maximise the chances of your business being noticed.
In order to get the most out of this traditional marketing medium you will need to engage the services of an experienced shop sign maker (called ร้าน ทํา ป้าย สินค้า in Thai). Shop sign makers of the 21st century use the latest technology to create signage that stands out and is designed to catch the eye of potential customers.
Building Your Brand
If you have any existing marketing material that has previously been used it is important to keep your brand consistent. If you are happy with your logo or signage and have used the same graphic for years, your existing customers will know your business through this branding, you can improve or modernise it if need be but it’s important not to completely change it unless you are undergoing a complete rebranding. An example of this could be the world-famous Coca Cola logo, it has evolved over the years but never really changed, i.e. Coca Cola signage from the 1950’s is similar to the Coca Cola signage today. Ultimately, and to coin an old phrase, ‘If it aint broke don’t fix it’.
Signs for New Business
If you are launching a new business, you will of course need to start from scratch. There are many resources online that allow you to design your own logo and then pass it to the sign maker for production. Your sign maker will be able to tell you if your chosen design is feasible for its intended purpose. If you have no graphic design experience you may need to engage the services of a professional in order to assist you, but this said many online DIY logo design builders are simply to use even for the complete novice.
Trade Shows and Exhibitions
The skills of a professional sign maker are in no way just limited to shops, they can also help with banners for exhibitions. The signs are usually made using high quality vinyl and can be stored and used again and again. Many sign makers will also sell the stands on which the banner is displayed, to all intents and purposes a ‘one stop shop’ for your exhibition needs. You may also like to buy some promotional pens, caps, t-shirts etc to promote your business further, but, again, the branding, colour scheme and logo must be consistent across the board.
If you want to boost your brand, look no further than your local sign maker, with their experience and technology they can make your business stand out from the rest.